Urban CELEBRITY
anti-pollution protective serum 35ml

ECTOIN • Natural cell protection factor & Moisturizing • Ectothiorhodospira halochloris is a bacteria that produces a substance called ECTOIN that works to booster the skin’s defenses against UV rays. It also improves the skin’s ability to store moisture. It alleviates the effects of environmental stressors while keeping skin looking fresher. Improves skin moisture by binding water molecules by forming large hydration shells and creating strong water structures, thus enriching skin’s moisture content for a long time to come. ECTOIN also protects cells from the sort of damage and early aging effects that can be caused by UVA radiation, supporting cell’s protective and repair mechanisms by boosting the synthesis of Heat Shock Proteins (HSP) two to three times more quickly. It also protects Langerhans cells who play a key role in the skin’s immune system. Moreover, it reduces sunburn cells from forming in the first place, which ultimately prevents UV radiation-induced skin aging.

POLLU-PROTECT (ginseng, apple, peach, wheat and barley) • Anti-pollution & Antioxidant • The aging effects on the skin due to air pollution result in: appearance of wrinkles, dehydration, yellowing, appearance of blemishes, luminosity loss and excessive sebum secretion. POLLU-PROTECT prevents the cutaneous surface from being damaged by toxic pollutants such as particle matters and gases with a mix of ginseng, apple, peach, wheat and barley extracts containing ginsenosides (triterpenic saponosides), sugars (polymeric forms such as polygalacturonic acid), heteropolysaccharides, pectins and inositol hexaphosphate. POLLU-PROTECT creates a protective action on cell membranes, preventing from lipid peroxidation, increases cell viability and diminishes the amount of sebum produced by pollution.;}i”